It’s hard to tell which part is most implausible: the years-long queue, the nitrocellulose, the true sepia ink, or the fact that one of the world’s largest companies made room for him.

This series will cover the niche within the niche. The donut hole within a donut’s hole. First up: Nakaya

As the anecdote goes, the scene takes place inside Pilot’s headquarters in Tokyo. A meeting of executives. A new Capless model being introduced.

Traveler’s Company, a division of Midori, has built a remarkably loyal following around a single product: the Traveler’s Notebook.